Conversion/UTM Tracking


Using UTM tracking, you can track where clicks are coming from if you’re posting a link to your different social channels.

Navigate to brand settings and then click on Conversion Tracking:

Then adjust the fields for the type of clicks you want to distinguish between:


Copy the UTM generated and paste it at the end of your link before using a tool like to shorten it:


The results of this tracking will be available in your Google Analytics.