Conversion/UTM Tracking

 

Using UTM tracking, you can track where clicks are coming from if you’re posting a link to your different social channels.

Navigate to brand settings and then click on Conversion Tracking:

Then adjust the fields for the type of clicks you want to distinguish between:

 

Copy the UTM generated and paste it at the end of your link before using a tool like bit.ly to shorten it:

 

The results of this tracking will be available in your Google Analytics.