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Social Media Platform Posting Guide

Here are the specifications for each social media platform you can post to from Cloud Campaign

The following specifications will help you create your posts and avoid any issues posting to the various social platforms. 

Facebook
Image: 
You can share up to 10 images in 1 post
10 MB max size 
1200x630 max resolution 

Video:
Titles need to be 125 characters or less
1GB max
20 min max length
MP4

Text/Caption: 
For image and video posts, captions can be up to 63,000 characters 
For posts that share a link as the "media" of the post, captions can be up to 1000 characters 

Instagram
Image:
You can share up to 10 images in 1 post
Images should be 1080x1080 or 1080x1350 maximum 

Video:
3 seconds minimum, 15 min maximum length
9:16 aspect ratio, 1920 maximum vertical, 1080 horizontal pixels max
1GB max
Maximum bitrate: 5 MB/second
MP4

Text: 
2200 character maximum 
30 hashtag limit 
Links will post, but will post as text (alternate is using "link in bio" on Instagram)

LinkedIn
Image:
1080x1080 resolution recommended 
9 images max for 1 post

Video:
10 minute max length
200 MB max
Title needs to be 400 characters or less
MP4

Text: 
3000 character maximum 

Twitter
Image:
1600x900 resolution max 
4 images per post max 

Video:
2 min 20 second max length
512 MB max
1280x1024 resolution max
MP4

Text: 
280 character maximum 

Youtube
Image:
Not Allowed

Video:
512 MB max
MP4
100 character title max 

Shorts:
For your video to be posted as a YouTube Short, it must:

    • Be 60 seconds or less
    • Be in the vertical format with an aspect ratio of 9:16 and a resolution of 1920 by 1080 pixels
    YouTube also categorizes square videos under 60 seconds as a Short:
    • The aspect ratio must be 1:1 with a resolution of 1080 by 1080
    • Due to the square cropping, the video will be posted with a black bar at the top and bottom
    • The black bars at the bottom leave space for viewers to easily see the video title, channel name, and subscribe button, so use them at your discretion


Text: 
15 hashtags max 
5000 character caption max 

Google Business Profile
Image:
10 images per post max

Video:
30 seconds maximum length
MP4

Text: 
1500 character caption max
Follow Google posting guidelines here

Tik Tok
Image: 
Not allowed

Video:
60-second maximum 
1080x1920 resolution max 
MP4

Text: 
150-character limit for caption 

Pinterest
Image:
Only single image posts 

Video:
60 second max
1080x1920 resolution recommended 

Text: 
20 hashtag limit
Cannot replace the cover image when sharing an article as the "media" of the post